About

Not a chef. Just a Korean food guy.

Portrait of the founder of not a chef., in a white shirt against a neutral beige background

I’m a Korean food entrepreneur who loves discovering what makes food taste better together.

I don’t spend my days working as a chef. I spend them exploring food, building food brands, and thinking about what makes a great meal.

Working in the Korean food business taught me something simple: good food isn’t always about complicated cooking.

Sometimes it’s about the right side dish, the right combination, or the little things that make an ordinary meal special.

Through NOT A CHEF, I want to share how Koreans actually enjoy food — from everyday banchan to unexpected pairings with foods you already know.

No fancy rules. Just good food.

The founder also operates Korean food businesses, including JINGANE. not a chef. is an independent food media identity.

Philosophy

You don’t have to cook to love food.

Mission

To help the world discover better ways to enjoy Korean food.

Vision

To make everyday Korean food part of everyday life around the world.